Club Nintendo Program To End


After six years of rewarding loyal players, Nintendo is discontinuing its Club Nintendo program in favor of a to-be-announced replacement.

In a notice posted Tuesday on the Club Nintendo website, the company released a wind-down schedule for users with coins remaining in their accounts. The final day to redeem unused tokens will be June 30, 2015.

The Club Nintendo program allowed users who purchased Nintendo products to register serial numbers for coins, which in turn could be redeemed for free prizes, games, and other items. Users who reached certain benchmarks through a year could also receive free Gold or Platinum items, such as games and Mario-themed playing cards.

“In order to focus on planning for a new customer loyalty program for our fans, we’ve decided to wind-down the Club Nintendo program. We are deeply thankful to our members for being a part of Club Nintendo for all of these years,” the company posted in its press release.

As a bonus reward, all Club Nintendo users will be given a free copy of Flipnote Studio 3D in February.

Nintendo has not released many details regarding its future plans with loyalty programs. However, with rumors of a new console in the works, the company may be working to coincide the new program with future announcements at E3 or the Tokyo Game Show this year.

Users can still redeem coins and gain Elite Statuses through March, giving players ample time to turn in those New 3DS codes coming out next month.


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