‘Destiny’ Tops New IP Sales Record

destiny_by_ecodigital-d5vuqdxBungie’s Destiny has topped the record for new IP sales after a $500 million launch day this week.

The video game, released through Activision Blizzard, took the top spot from Ubisoft’s Watch Dogs released earlier this year. The day one sales mean the studio has roughly made back its development costs for the project.

Digital game downloads helped push the sci-fi shooter over the top, according to Activision CEO Robert Kotick.

“In Activision’s history, more copies were sold directly to the consumer through digital download than in any other product launch we’ve had,” Kotick told CNBC.

Destiny has been promoted as a major gaming event across multiple platforms, with a heavy marketing campaign across several gaming sites. Despite the push, it has received average reviews, with a Metacritic Score of 74 and a 6.4 MC Score among players for the Playstation 4 version.

The game is available on PS3, PS4, Xbox 360, and XBox One. Rumors of a PC release have been circulated, but the studio has not confirmed any additional releases for the future.


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