Amazon Buys Twitch.tv

twitch_logoAmazon has acquired video game live-streaming service Twitch.tv for almost $970 million in cash, the companies agreed on Monday.

The video game streaming service had been in talks over a potential sale for months. Recently, reports that Google’s YouTube was interested in purchasing the company, but the deal fell through due to potential antitrust issues.

With Twitch.tv, Amazon will have access to the leading game streaming site. Twitch.tv has roughly 55 million viewers per month, according to CNN Money.

“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month,” said Jeff Bezos, founder and CEO of Amazon, in a statement.

While not well-known outside of the gaming community, Twitch offers the retail outlet an inside track to the rapidly growing market of game streaming and eSports. Some players in popular competitive games, like DotA2 and League of Legends, are able to use the service to play professionally. Twitch has also been integrated beyond the PC and can be included with modern consoles, like the Playstation 4.

“Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently,” said Twitch CEO Emmett Shear.

The buyout marks one of the largest acquisitions in Amazon history, coming just behind the $1.2 billion purchase of online shoe retailer Zappos in 2009.

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