In a post on the official forums, Blizzard CM Taepsilum announced the new pricing model for the world’s most successful MMO. This marks one of the few pricing changes in the game’s 10-year history.
The new price for recurring subscriptions will be £9.99 for 30 days ($16.71 US at the time of this article), £28.17 for 90 days ($47.13 US), and £52.14 for 180 days ($87.21 US). The suggested retail price of the 60-day prepaid time card will be £20.99 ($35.12 US).
However, subscribers who own a recurring – or auto-renewing – subscription are guaranteed their current rates for two years as long as the service goes interrupted. If a player chooses to cancel their subscription and renew, they will be charged the new rates. Players have until the new expansion release in November to take advantage of the locked rate.
The increase comes ahead of the anticipated Warlords of Draenor expansion scheduled for release on November 13. The expansion will be the fifth for WoW and will coincide with the game’s 10th Anniversary. Blizzard has scheduled several in-game events to mark the occasion, including classic Tarren Mill vs. Southshore Battlegrounds and a Molten Corgi pet to all players who log in.